10 Femtech Trends to Focus on in 2023

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10 Femtech Trends to focus on in 2023

In recent years, Femtech has emerged as a groundbreaking field, revolutionizing the way women approach their healthcare and overall well-being. With technological advancements and a growing emphasis on inclusivity, Femtech is empowering women across the globe, addressing their unique needs and challenges. In 2022, femtech startups in Europe raised $161 million – an impressive increase since the $75 million raised in 2020. Now, through 2023, we can expect the Femtech trends to continue its spiral as impact investments and traction to fill social gaps continue to grow. The global femtech market is expected to be worth more than $103 billion by 2030.

Femtech Market Map

As we step into 2023, the Femtech landscape continues to evolve at an unprecedented pace. From reproductive health to menstrual care, sexual wellness, and beyond, there has never been a more exciting time for the intersection of technology and women’s health. In previous articles, we have talked about “What is Femtech?”, “How is Femtech Improving Women’s Health?”. In this blog, we will highlight the top 10 Femtech trends that deserve your attention this year, providing you with valuable insights into the innovations shaping the industry.

Trend 1: Personalized Menstrual Tracking and Care

In the era of digital health, femtech solutions are redefining how women monitor and manage their menstrual cycles. We will explore the advancements in menstrual tracking apps, wearable devices, and smart algorithms that offer personalized insights and predictive analytics to enhance women’s reproductive health.

Smart Wearables: Some Femtech manufacturers and companies have produced smart wearables, such as menstrual tracking bracelets or patches, that can monitor various physiological parameters related to the menstrual cycle. These portable devices can track metrics like body temperature, heart rate, and sleep patterns to provide personalized menstrual predictions, fertility insights, and health recommendations.

Menstrual Tracking Apps: Femtech startups have developed smartphone apps that allow women to easily track their menstrual cycle. Represented by companies such as Clue and Natural Cycle, these apps typically offer period prediction, symptom tracking, mood monitoring, and fertility tracking, among other features. By collecting data over time, these apps can provide personalized insights into menstrual patterns, helping women to better understand their bodies and plan their lives accordingly.

Personalized Content and Education: Femtech companies often provide educational resources and personalized content related to menstrual health and care. This includes articles, blogs, and interactive platforms that empower women with knowledge about their bodies, menstrual health, fertility, contraception, and reproductive conditions. Such resources help women make informed decisions and take control of their menstrual health.

Trend 2: Fertility and Pregnancy Support

The journey towards conception and pregnancy is being revolutionized by Femtech. Femtech has revolutionized fertility and pregnancy support by combining technology, data analysis, and personalized care. These innovations offer women and couples greater control, convenience, and access to information and resources, ultimately improving their reproductive health outcomes.

Remote Monitoring and Pregnancy Complications: Femtech solutions are being developed to remotely monitor high-risk pregnancies or women with specific medical conditions. For example, wearable devices can track blood pressure, glucose levels, and fetal movements, transmitting the data to healthcare providers for real-time monitoring. This enables early detection of complications and timely interventions, improving the overall management of pregnancy.

Trend 3: Menopause Management

Menopause, a significant phase in every woman’s life, is witnessing a surge of Femtech solutions aimed at easing its symptoms and improving overall well-being. Femtech is examining innovative approaches in menopause management, including hormone tracking, personalized therapies, and mental health support.

menopause symptoms

Menopause tracking apps: Similar to fertility tracking apps, there are apps available that help women track and manage their menopausal symptoms. These apps allow users to log symptoms such as hot flashes, mood changes, and sleep disturbances, and provide personalized insights and recommendations for managing symptoms.

Smart thermometers: Some femtech devices are designed to measure skin temperature and provide insights into menopausal symptoms such as hot flashes. These smart thermometers can be worn or placed on the skin and track temperature changes, helping women identify patterns and triggers for hot flashes.

Trend 4: Breast Health Monitoring

Advancements in imaging technology, artificial intelligence, and early detection techniques have paved the way for Femtech innovations in breast health monitoring. Femtech promotes breast health awareness and outcomes for women through technologies and methods such as breast self-examination tools and smart bras. While Femtech can support breast health monitoring, it does not replace professional medical advice or mammograms. Regular check-ups with healthcare providers and mammography screenings remain essential for early detection and diagnosis of breast abnormalities or cancer. Femtech tools are meant to complement existing medical practices and empower women to be more proactive in their breast health journey.

Breast Self-Examination (BSE) Apps: Femtech companies have developed mobile applications that guide women through the process of performing regular breast self-examinations. These apps provide instructions, reminders, and visual aids to help women properly conduct self-checks and detect any changes in their breasts.

Breast Health Monitoring Devices: Some Femtech companies have designed wearable devices specifically for breast health monitoring. These devices use various technologies such as thermal imaging or optical sensors to detect changes in breast temperature or tissue characteristics. By tracking these changes over time, women can identify potential abnormalities and consult with healthcare professionals for further evaluation.

Trend 5: Pelvic Floor Health

Addressing issues related to the pelvic floor, such as incontinence and pelvic organ prolapse, femtech is providing solutions for rehabilitation, exercise, and monitoring. The advancements in pelvic floor health devices and their positive impact on women’s quality of life.

Smart Kegel Devices: Smart devices such as Elvie Trainer or KGoal can be inserted into the vagina to measure pelvic floor muscle strength and provide real-time feedback during exercises. They connect to smartphone apps and help women perform Kegel exercises more effectively.

Biofeedback Devices: These devices, such as Pericoach or Innovo, use sensors to measure pelvic floor muscle activity. They provide visual or auditory feedback, helping women learn how to contract and relax their muscles correctly.

Trend 6: Telemedicine and Virtual Care

Femtech is embracing telemedicine and virtual care, providing women convenient access to healthcare professionals and specialists from their homes. The rise of telemedicine platforms is bridging the gap in women’s access to healthcare.

Remote Consultations: Femtech applications and platforms can facilitate remote consultations between healthcare providers and patients. These platforms can provide secure video conferencing or messaging services, allowing women to discuss their health concerns with healthcare professionals from the comfort of their own homes.

Remote Monitoring of Chronic Conditions: Femtech devices, such as wearable sensors or home monitoring kits, can allow women with chronic conditions like hypertension, diabetes, or urinary incontinence to track their health parameters remotely. The devices will share the collected data with healthcare providers to monitor the condition and adjust treatment plans accordingly.

Trend 7: Data Privacy and Security

Ensuring the data privacy and safety of Femtech is crucial to maintaining trust and protecting the sensitive data involved. With the increasing reliance on digital solutions, femtech is placing a strong emphasis on data privacy and security.

Data Encryption: Implement strong encryption methods to protect user data during transmission and storage. This ensures that even if the data is intercepted or accessed without authorization, it remains secure and unreadable.

Data Privacy

Secure Infrastructure: Establish a robust and secure technology infrastructure, including servers, databases, and networks. Regularly update and patch software and hardware to address any potential vulnerabilities.

Privacy Policies and Consent: Develop transparent and comprehensive privacy policies that clearly outline how user data is collected, used, and shared. Obtain explicit consent from users before collecting any personal information, and allow them to easily opt-out or delete their data if they wish.

Trend 8: Sexual Wellness and Pleasure

Sexual wellness and pleasure have traditionally been topics surrounded by taboos and stigma, particularly when it comes to women’s sexuality. However, in recent years, there has been a significant shift in the conversation, thanks in part to the emergence of Femtech, a term used to describe technology-driven products and services that focus on women’s health and well-being.

Sexual Education: One of the key aspects of Femtech is promoting sexual education. Many women have lacked access to accurate information about their bodies, pleasure, and sexual health. Femtech companies are filling this gap by developing apps, websites, and online platforms that offer comprehensive sexual education and guidance. These resources cover a wide range of topics, including anatomy, consent, contraception, sexually transmitted infections (STIs), and safe sex practices. By providing easily accessible and reliable information, Femtech is empowering women to make informed decisions about their sexual well-being.

Intimate Accessories: Femtech is also revolutionizing the market with a wide array of technological devices that cater specifically to women’s sexual pleasure and well-being. For example, there are now wearable devices that can track and analyze sexual activity, providing valuable insights into one’s sexual health and patterns. These devices can monitor factors like arousal levels, heart rate, and duration of intercourse, offering a deeper understanding of one’s sexual experiences and potential areas for improvement.

Trend 9: Mental Health and Well-being

Femtech is recognizing the importance of mental health and well-being in women’s lives. It delves into the digital platforms, mental health apps, and virtual support networks that cater specifically to women’s mental health needs, offering guidance, therapy, and mindfulness practices.

Access to Information: Femtech platforms and apps can provide women with accurate and reliable information about mental health, including symptoms, coping mechanisms, and available resources. Accessible information can help women better understand their mental health concerns, reduce stigma, and seek appropriate support when needed.

Mental Health Tracking: Many femtech apps offer features to track and monitor various aspects of women’s mental health, such as mood, sleep patterns, stress levels, and menstrual cycles. By analyzing this data, women can gain insights into patterns and triggers that impact their mental well-being, empowering them to make informed decisions and take proactive steps for self-care.

Personalized Support and Coaching: Some femtech platforms offer personalized support and coaching for mental health concerns. These services may include virtual therapy sessions, counseling, or support groups, providing women with access to professional guidance from the convenience of their own homes. Such support systems can be particularly beneficial for women who may face barriers to accessing traditional mental health services.

Trend 10: Period Poverty and Accessibility

Femtech is actively working towards eliminating period poverty and improving menstrual product accessibility for women worldwide.

Distribution and Donations: Some femtech companies and initiatives work on providing menstrual products to individuals in need. They may partner with non-profit organizations, charities, or social enterprises to distribute free or subsidized menstrual products to communities facing period poverty. Digital platforms can facilitate efficient coordination, logistics, and tracking of product distribution, ensuring targeted assistance to those who need it the most.

Education and Awareness: Femtech platforms can play a crucial role in raising awareness about period poverty, its impact on individuals and communities, and the importance of menstrual hygiene. By providing information and educational resources, femtech apps and websites can help break taboos surrounding menstruation and promote understanding and empathy.


In conclusion, Femtech has emerged as a powerful force in transforming women’s healthcare and well-being. With a focus on inclusivity and leveraging technological advancements, Femtech is revolutionizing the way women approach their reproductive health, menstrual care, sexual wellness, mental health, and more. The exponential growth of the femtech market, as evidenced by the significant increase in funding and investments, reflects the increasing recognition and demand for innovative solutions that address women’s unique needs and challenges. As we delve into the top 10 Femtech trends of 2023, we gain valuable insights into the advancements shaping the industry and the potential for a future where women’s health is prioritized, supported, and empowered.

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